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We hear a lot about ‘Online Survey Platform’. Such internet-based survey platforms have completely changed the approach of conducting assessments. Surveys are an intricate part of any evaluation process which enables the conductors to have a deeper level of understanding on the opinions of their target participants.
But most of the time we are baffled regarding which mode of assessment to choose.
What is the value of online surveys?
Is it beneficial?
Will it get me more perks?
These are some of the points we would love to explore. But before that let’s delve deeper into the fact – what is an online survey?
In this new economic era, every brand relies on an honest and authentic feedback of its potential as well as permanent customers to flourish. The purpose of an online survey is to target and pick out data from such a group of audience who are sure to provide extremely useful opinion for your organization.
In a web-based assessment program, the participants are provided with e-forms. Additionally, there’s a database that allows you to store the answers. Online platforms are statistical software to provide analytics. As a matter of fact, you can involve in the process of data mining accurately too. You can use survey software to collect feedback in two basic ways: to review demographic information and to review social data.
Mentioned below are 7 advantages of using an accurate and efficient Online Survey Platform:
Take a look:
1. Gives Access To a New Group of Population & Large Data
One of the most significant advantages of using online survey platforms – you get access to a new population. Needless to say, the internet is the vast virtual source to connect different kinds of people from around the globe. For this reason, when you conduct a survey and require inputs especially from a diverse group, you will have access to thousands of respondents. Undeniably through online platforms, along with access to a new group of people, you can gather massive data which otherwise would have been inconvenient for you.
2. Allows You to Enjoy Cost Effectiveness while Conducting Surveys
Besides collecting data from a varied group of participants, internet-based research is far more economical compared to traditional survey methods. Many organizations that prefer to conduct long-established methods of collecting data have experiences of paying more for a smaller amount of time on face-to-face data collection.
The traditional process involves traveling costs, cost of questionnaire printing, sometimes even includes participant incentive too. On the other hand, when you survey using online avenues, you have the benefit of sending questionnaire through emails which is far more affordable. Hence, taking into consideration these factors, the Internet-based survey wins over the former.
3. Helps You Save Your Time of Handling Surveys
Although it might sound cliché yet another most important benefit of using an online platform is saving your time. There’s no denying the fact that time is valuable for all of us and so it’s essential to conduct timely research.
Market research reveals that arranging and doing surveys take up a lot of time and effort and which in turn proves to be quite inconvenient most of the cases. Online management system serves the purpose here. It takes care of your time and effort. Web-based surveys allow the conductor to create, administer, collect and analyze data in a short period.
4. Provides You To Relish the Design Flexibility Feature
Online surveys are user-friendly for both the respondents as well as the conductors. In other words, while creating surveys, errors are typical to occur. Online assessment platform gives you the scope of fixing any flaws in real time and moreover, you can also present the survey result in real time.
You can format the questionnaire in such a way that the respondents are not de-motivated or discouraged from the changes. They answer the questions in any manner it is presented.
Furthermore, since online surveys are self-administered, respondents also get the flexibility of beginning the survey and pause at their convenience.
5. Automation Assists in Detailed Data Input and Handling
A survey has no value if you don’t analyze the responses accurately for final results. Automated survey software gives you the effortlessness of examining your data in a detailed way. Automated features enable you to gather and store data in a variety of graphs and table formats. Additionally, you can receive information in a filtered way broken down into a more detailed manner. Automation allows you to collect data in a broad as well as in the form of raw data. With automated software, the responses are stored in a survey database, providing hassle-free handling of data and a smaller possibility of data errors.
6. Encourages an Increase in Response Rates
Online Survey Platform is a preferred tool because it attracts the highest amount of participant engagement compared to face-to-face to interaction. The fact being, such internet-based survey platforms encourage anonymous inputs. Respondents appreciate the level of confidentiality an online platform assures. Naturally, participants feel more comfortable while putting forth open and honest feedback. Thus, as a surveyor, you get an honest response and finally the completion rates are high. The anonymity of respondents is the key to survey success as it qualifies a positive impact.
7. Facilitates Versatility in Appearance for Branding
Last but not the least, advantage of online software- its versatility. This means you can personalize every aspect of your survey to satisfy your target audience aesthetically. As online questionnaires are elaborate and come in a monotonous format, online platforms have several functionalities to make it more exciting and a treat to the eye. You can choose from various themes, colors and layouts available. Also keeping in mind about branding, online platforms provide you a wide range of options to upload your company logo and images accordingly. The interactive tools thus give you every scope to create a survey that fits in seamlessly with your company’s branding.
Web-based survey forums are so user-friendly that they make the researchers provide open-ended questions, use branching techniques, skip patterns, randomization with a simple point and click programming. Online platforms are slowly emerging as favorite options. There are several advantages for conducting surveys online. It’s an excellent option to gather data in a short span and get results faster.
It’s vital to understand the preferences and expectations of your stakeholders. So you need an advanced automated software. Whether you are looking for a platform to arrange your next survey or you want some arena for online educational assessment, choose Testofy. This online platform provides you the benefit of allowing its members to conduct a web-based survey in a hassle-free way. If you want a budget-friendly tool, we are your most trusted site to take care of all your requirements.