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It is very challenging to find good people who can contribute to your organization and accommodate your culture. More than 2,300 HR professionals participated in 2016 SHRM survey, according to them successful recruitment is their biggest challenge. Also, once you find them, then ensuring their continuation is again a challenge.
Amongst all these challenges – here are six tips for an effective recruitment process.
Brand your company as a great employer:
Build your brand in such a manner that people are compelled to tell your story and expand the message that you are a great employer amongst their social circles. Having an attractive career page was a prerequisite 10 years ago. Now, having an attractive and engaging career page is no longer enough. You also have to focus on your marketing materials and social media presence to enhance your brand. For example, post text and video testimonials of your current employees explaining workplace atmosphere, culture etc. on your Social Media Page. This will create a positive image amongst prospective hires of what it’s like to work for your company.
Involve in-house employees in the hiring process:
Referrals from your existing employees are still the main source of new hires. In fact, 96% of all organizations with more than 10,000 workers say it’s their primary source of new recruitment.
Your employees can refer candidates from their known circle to your organization. If they are happy they will not mind referring. Offer them referral incentives. Motivate them to refer candidates. They will be more than happy to help and add value.
Pay better than your competitors and be transparent about what you offer:
It is obvious that you do get what you pay for in the job market. So, you have to make sure that your total offering package is competitive enough. Survey your competitors and investigate the packages in your industry, then set your offerings accordingly to attract the best available talent in the market.
Utilize your website for hiring purpose:
Your website portrays your company in front of the world via internet. Your vision, mission, values, goals create the overall image of your company. So, it is also effective for hiring employees. Most of the applicant visit your company website before attending the interview and check what you state over there.
Create a career section, which describes your available positions and an application form, so that an applicant can drop their resume and contact details with ease.
Avoid complicated and lengthy job application:
According to CareerBuilder, about 60% of all job seekers leave the online job application in the middle because of the length or complexity of application form. Poor online application form results in the loss of top talent and poor word-of-mouth from unhappy candidates damages the whole purpose. So you have to make your company job application form small, simple, user-friendly and mobile ready.
Check References When Hiring Candidates:
The main intention of this point is to keep you out of any unwanted hassle with the candidates you are selecting and the employees who are currently working with you.
You really need to check references and background very carefully to ensure that the person does not have any negative history in his/her previous company or any past activity that violated the law which might endanger your current workforce.
Every company has to improve hiring and retention of valued employees. The tactics and strategies discussed here would surely help you to recruit the best employees.
An effective hiring process creates a positive workplace that will meet both your needs and the needs of your employees. When employee and employer both are benefited, then the organization succeeds and grow.