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In the age of digitization, you can gain the most from a survey if it is conducted online. With the prevalence of computers, laptops, tabs, and smartphones, people loathe handling any kind of pen and paper action. People feel at ease handling the soft copies because they are more accustomed to reading e-documents and writing with keyboard typing.
This is why online surveys are so successful. There are some other factors behind making an online survey successful and they include:
Makes the Procedure Speedy:
Speed is a very vital factor today. There is a saying that ‘time is money’. By conducting your survey online, you can do the entire procedure in a very short span of time. You just need to create a huge database of the target participants and send them the survey-link through emails.
Online surveys have no cost like that of paper surveys. In an online survey, you do not need to bear the printing charges, the wages of the face-to-face surveyors, or the huge telephone bill for the telephonic surveys.
Sending invitation through emails or through social media platforms is much cheaper than any other survey options.
Makes the survey Engaging:
Online survey provides you with more engaging and unique designs, fonts, images, animations, or videos. These visual effects can engage the participants and make the survey interesting. In this way, they can have a beautiful experience while answering the survey questions.
Human brains are prone to errors when the work is exhaustive and repetitive. In a face-to-face survey, the appointed surveyors collect the data. If they make mistakes, you will get a wrong survey report.
However, in an online survey, the participants put the answers in themselves and therefore, there is no chance of occurring unwanted mistakes on a surveyor’s part. You can reach a higher level of accuracy by conducting your survey online.
Question Branching can be Used:
Question branching is a very good option that can be used in an online survey. Not all the questions may be suitable for everyone. The different sets of questions are provided for the different category of people. In an online survey, irrelevant questions are not shown.
For example, a person has given the information that he/she is a teacher. Then only the questions related to the teaching profession will appear. The questions related to other professions will not appear on the screen.
Saves from Embarrassment:
People often feel embarrassment providing answers in front of other people.
However, in an online survey, they feel free to give the correct answers to all the questions, as they know that their data will remain anonymous.
Online surveys are more user-friendly than any other survey options. Participants find it easier to answer the survey questions online because:
- Most of the people use the internet.
- They can skip a question.
- They can zoom in or out the page according to their convenience.
Online survey provides flexibility to the participants. If your survey executives stop people on the way to their destination, many of them will skip the survey or if they answer the questions, it will be in a hurry. Therefore, you may not get an accurate result of your survey.
If you make your survey online, the participants can choose their convenient time to answer the survey questions. When they give answers sitting peacefully, they answer accurately.
Higher Level of Participation:
You can get an impressive participation rate in an online survey. Online survey allows you to reach a huge number of people with emails and social media promotion of your survey.
The higher is the participation level, the greater is the success of your survey. This level of participation cannot be achieved with other mediums of surveys.
Ease for the Researchers:
After the result generation of an online survey, it is easy for the researchers to analyze the results in digital form. The data is ready to be transferred to the statistical software or spreadsheet. No hazardous job of data entry is required.
That said, there are many benefits associated with conducting your survey online. Make your survey online reap the benefits of accurate data collection.